What is social media marketing

Social media marketing is a type of digital marketing that uses platforms like Facebook, Instagram, X, TikTok, and LinkedIn to promote a brand, product, or service.

Instead of traditional ads (like TV or newspapers), businesses use social media to connect directly with people, build relationships, and encourage engagement.

What it involves

Social media marketing typically includes:Creating content (posts, videos, stories, reels)Engaging with followers (comments, messages, polls)Running paid ads to reach more peopleAnalyzing performance (likes, shares, clicks, sales)